Agricultural Marketing

Agricultural Marketing

The Marketing Division of department of Agriculture and Cooperation is concerned with policy and programmes aspects of agricultural market and its implementation by the three organizations under the administrative control, namely, the Directorate of Marketing and Inspection of Agricultural Marketing (NIAM), Jaipur and Small Farmers Agri- Business Consortium (SFAC), new Delhi.  Grameen Bhandaran Yojana (2001) For enabling the farmers to retain the produce till the market prices are favorable and also to enable them to meet their credit requirement, this Yojana was launched as a Central Sector Scheme to create a network of rural God owns.  The project for  construction of rural  godowns can be taken up by individuals , farmers , Group of farmers/ growers, Partnership Proprietary Firms, NGOs, SHGs, Companies,    Corporations, Cooperatives, Local Bodies other than Municipal  Corporations ,  Federations, Agricultural Produce  marketing Committees, Marketing Boards and Agro- Processing Corporations in the entire country. Marketing Research and information Network (2000) To provide electronic connectivity to important wholesale agriculture markets in the country for collection and dissemination of wholesale prices and other market related information to the farmers and to other users through AGMARKENT Portal.

Standardization and Grading  The Agriculture Produce (Grading and Marketing) Act, 1937 provides for grading and marking of agricultural and other produce. The Act empowers Central Government to make Rules for (a) Fixing grade designation to indicate quality of any scheduled article (b)  defining quality indicated by every grade designation (c) specifying grade designation  marks to represent particular grade designation. Standards notified as per provisions of the Act are popularly called AGMARK standards. These standards differentiate between quality and 2-3 grades are prescribed for each commodity, Grades help farmers/traders get prices for agricultural commodities as per quality produced by them and consumers get the desire quality. Organizations  under the Administration control of DAC Directorate of Marketing and Inspection (DMI) (1935): It is an attached office of the Department of Agriculture and Cooperation and headed by Agriculture Marketing Adviser. Ch.Charan Singh National Institute of Agriculture   marketing (NIAM): NIAM came into being on August, 1988 at Jaipur with for training Research, consultancy and Education in the field of Education. Small Farmer’ Agri-Business Consortium (SFAC ) : SFAC was registered by Department of Agriculture and Cooperation as a society under the Societies Registration Act, 1860 in January 1994.